Many large companies
(in high tech as well as other industries) have investment funds
and full time staff employed to identify and evaluate investment
opportunities in related products and technologies. We actively
maintain relations with many of these people.
Strategic investors are often a prized investment
source because they can bring tremendous credibility to your firm
during critical growth phases. If strategic investors are part of
the mix, we bring high value by having the right contacts and the
capabilities and experience required to maximize your company’s
appeal to these investors.
Having a strategic investor at the table often
has valuable side benefits. For instance, interest from a strategic
investor often drives higher interest from financial investors.
Also, introducing your company to potential strategic investors
frequently stimulates additional partnering discussions. So even
if you don’t end up with a new investor, you might very well
end up with a new high value partnership!