Extension Technologies acquired by HP

Stratagem packages breakthrough technology to drive competitive bidding process won by HP

Extension Technologies was a small company with a breakthrough solution that provided corporations with low-cost remote network access solutions. The company elected to find a strategic buyer rather than raise additional funding and hired Stratagem for this engagement.

The company’s patented technology had broad-reaching value, but it was clear that the company’s marketing message was falling short. Stratagem streamlined the company’s messaging and customized marketing materials to position the opportunity most effectively for each prospective partner. Thanks to our contacts and targeted marketing efforts, we were able to secure a dozen meetings with decision makers at the leading internetworking vendors, including Cisco, IBM and many others. The eventual bidding came down to Intel and a division of HP, with the latter ending up winning.