Recipio receives an investment from NBCi and Omnicom

Stratagem helps close $12M strategic funding round from two advertising heavyweights

Recipio hired Stratagem to identify and court a variety of financial and strategic investors. The company had just begun shipping an innovative solution that leveraged the power and scale of the Internet to help large companies manage their brands. As with many young companies, they sorely needed new funding and strategic partners to accelerate revenue growth at a critical juncture.

Omnicom’s Rapp Collins division, one of the leading ad agencies focused on interactive channels led the $12 million round also providing Recipio with strategic distribution benefits. Likewise, NBCi was another prominent investor in the round and became a customer to help manage audience reaction to its shows.